Page 8 - North American & Caribbean Cruise Traveller

Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
1 INTRODUCTION & METHODOLOGY
1.1 ABOUT COUNTER INTELLIGENCE RETAIL
Counter Intelligence Retail (CiR) is an independent retail development consultancy that works with some of the world’s leading brand owners and retailers. A UK based agency with global experience, CiR provides compelling market intelligence and insight, develops commercial propositions for brands and categories and creates amazing shopping experiences all over the world. The CiR Group is made up of 4 specialist functions which offer a dedicated service aimed at optimising all elements of the retail landscape.
• With experience in more than 70 leading airports, numerous border stores, key ferry routes and multiple domestic market projects, CiR Research provides the most up to date and relevant market intelligence for brand owners and retailers across the globe. CiR Research unlocks the knowledge and insight needed to develop brand and category strategy, respond to the needs of consumers and shoppers and provide the compelling evidence required to drive innovative change to the retail environment
• Business Lounge provides an extensive, relevant and appropriate combination of industry data, facts and information. Business Lounge is developed and managed by a team of retail and marketing experts and is designed specifically to support travel retail brand owners to grow their business. Business Lounge combines the most robust, credible and auditable data sources available for the Travel Retail channel. With a focus to provide quality information and drive actionable intelligence to influence future planning
• CiR Category Development provides clients with the vital data driven insight and strategic platform for brand and category development. With extensive experience in retail enhancement, the team also provide the fundamental services that drive shopper engagement in store as well as informing and leading the development and creation of amazing shopping experiences
• CiR Live! is the ‘active arm’ of CiR and is all about people in the retail environment. With global reach, we deploy staff to merchandise products on shelf, manage in-store activations for brands and categories, provide brand ambassadors to drive sales, support live promotions and provide training to existing staff
www.counterintelligenceretail.com
© Counter Intelligence Retail Ltd www.counterintelligenceretail.com 8