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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
When assessing the various promotional mechanics by category, ‘buy one get one free’ is the leading mechanic for half of the eight core categories covered in this report. Tobacco is slightly limited when it comers to promotional activity, although offering GWPs has been identified by a third of on-board Tobacco buyers as a leading promotional driver.
LEADING PROMOTIONAL MECHANICS BY CATEGORY: ON-BOARD
Base: On-board buyers (433)
Category
Leading Promotional Mechanics
1
2
3
47%
44%
43%
42%
40%
40%
48%
43%
37%
49%
44%
40%
45%
45%
38%
43%
41%
39%
32%
-
-
40%
38%
35%
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