Page 101 - North American & Caribbean Cruise Traveller
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6.2.1.7
COMPARISONS WITH OTHER REGIONS
Of travellers
Of those aware Of visitors
Category 1 Category 2 Category 3 Category 4
Driver 1 Driver 2 Driver 3 Driver 4
Self
Gift / Request
Planned Impulse
North American & Caribbean Cruises
53% 71% 84%
Souvenirs: 41% Alcohol: 40% W&J: 30% F&A: 27%
Asian Cruises
52% 85% 93%
F&A: 42% Confec: 40% Souvenirs: 39% Beauty: 38%
Good quality 36% Well-known brand 27% Attractive promo. 25% Cheaper price 21%
86% 14%
69% 31%
Good quality Cheaper price Treat myself Well-known brand
73% 27%
62% 38%
32% 25% 23% 20%
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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
Planning Purch. Purchase Drivers Categories On-board Reason Buyers
