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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
In terms of leading promotional mechanics by product category, buy one get one is most prominent. Although this mechanic could be deemed less feasible for some categories, such as Alcohol, it illustrates how shoppers are keen to get more of the products they purchase rather than additional items; multi-buy discounts should therefore be prioritised, particularly in categories such as Beauty, Confectionery, Souvenirs and Alcohol.
LEADING PROMOTIONAL MECHANICS BY CATEGORY: ON-LAND
Base: On-land buyers (293)
Category
Leading Promotional Mechanics
1
2
3
46%
44%
38%
50%
48%
32%
45%
36%
36%
42%
34%
34%
49%
40%
40%
45%
42%
38%
46%
37%
31%
31%
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