Page 123 - North American & Caribbean Cruise Traveller
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6.2.2.7
COMPARISONS WITH OTHER REGIONS
Of travellers
Of those aware Of visitors
Category 1 Category 2 Category 3 Category 4
Driver 1 Driver 2 Driver 3 Driver 4
Self
Gift / Request
Planned Impulse
North American & Caribbean Cruises
36% 61% 84%
Souvenirs: 49% Alcohol: 34% W&J: 28% F&A: 27%
Asian Cruises
48% 80% 94%
F&A: 45% Beauty: 38% W&J: 36% Confec.: 36%
Good quality 29% Well-known brand 22% Usual brand 22% Cheaper price 21%
81% 19%
68% 32%
Good quality Cannot get at home Cheaper price Souvenir
69% 31%
75% 25%
30% 25% 24% 24%
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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
Planning Purch. Purchase Drivers Categories On-land Reason Buyers
