Page 125 - North American & Caribbean Cruise Traveller

Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
6.3.1 PURCHASE BARRIERS: VISITOR NON-BUYERS
Our research highlights that the core factor causing shoppers to browse the available offers but not go onto make a purchase, cited by almost half of Browser Non-Buyers, is:
 Being unable to find anything of interest Other key factors are:
 Prices considered more expensive compared to other stores
 A lack of attractive promotional activity and
 Wanting to spend money on something else
Only 4% said that their reason for non-purchase was because the product they wanted was not available, indicating that stock levels are being well maintained. However, more than 1 in 10 Non-Buyers were unable to find what they were looking for or considered the stores to be too busy / crowded, indicating areas where the shopping experience could be improved.
PURCHASE BARRIERS: VISITOR NON-BUYERS
Base: Visitor non-buyers (82)
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