Page 146 - North American & Caribbean Cruise Traveller

Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
SOUVENIRS – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
45%
OF AMERICAN CRUISE TRAVELLERS (49% OF THOSE AWARE)
34% BROWSE ON-BOARD 25% BROWSE ON-LAND
PURCHASES
PURCHASED BY
32%
OF AMERICAN CRUISE TRAVELLERS (71% OF CATEGORY BROWSERS)
22% PURCHASE ON-BOARD 18% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
24%
OF AMERICAN CRUISE TRAVELLERS MAKING A PURCHASE
20% ON-BOARD MAIN ITEM 32% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$118
ON SOUVENIR CATEGORY ITEMS
LEADING SUBCATEGORIES – SOUVENIR PURCHASERS
71%
LOCATION SOUVENIRS
62%
CRUISE LINE SOUVENIRS
Base: Souvenir Buyers (261)
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