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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
ALCOHOL – CATEGORY BEHAVIOUR
PURCHASES
PURCHASED BY
28%
OF AMERICAN CRUISE TRAVELLERS (65% OF CATEGORY BROWSERS)
21% PURCHASE ON-BOARD 12% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
23%
OF AMERICAN CRUISE TRAVELLERS MAKING A PURCHASE
25% ON-BOARD MAIN ITEM 21% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$141
ON ALCOHOL CATEGORY ITEMS
BROWSERS
BROWSED BY
44%
OF AMERICAN CRUISE TRAVELLERS (48% OF THOSE AWARE)
34% BROWSE ON-BOARD 22% BROWSE ON-LAND
xx% BROWSE ON-LAND
LEADING SUBCATEGORIES – ALCOHOL PURCHASERS
52% 47% 43% 32% 29%
WHISKY VODKA RUM WINE/CHAMPAGNE
LIQUEURS
LEADING BRANDS – ALCOHOL PURCHASERS
20% 20% 17% 16% 15%
BACARDI JOHNNIE WALKER GREY GOOSE CHIVAS JACK DANIELS/ SMIRNOFF
Base: Alcohol Buyers (231)
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