Page 3 - North American & Caribbean Cruise Traveller

Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
TABLE OF CONTENTS
LIST OF TABLES ........................................................................................................................................... 6 LIST OF FIGURES ......................................................................................................................................... 7
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INTRODUCTION & METHODOLOGY .................................................................................................... 8
1.1 ABOUT COUNTER INTELLIGENCE RETAIL ...................................................................................... 8
1.2 METHODOLOGY ....................................................................................................................... 9
1.2.1 PRIMARY RESEARCH ......................................................................................................... 9 1.3 INTRODUCTION ....................................................................................................................... 11
1.3.1 NORTH AMERICAN & CARIBBEAN CRUISES: MARKET BACKGROUND................................. 11
1.3.2 KEY MARKET OPPORTUNITIES ........................................................................................... 17
1.3.3 CRUISE DUTY & TAX FREE RETAIL METHODS...................................................................... 19
THE N. AMERICAN & CARIBBEAN CRUISE TRAVELLER ........................................................................ 21 2.1 NORTH AMERICAN & CARIBBEAN CRUISE TRAVELLER TENDENCIES ............................................. 21
2.1.1 CRUISE DURATION..........................................................................................................21
2.1.2 CRUISE LOCATIONS ........................................................................................................ 22
2.2 CRUISING DRIVERS, SATISFACTION & FUTURE CRUISE LIKELIHOOD .............................................. 26
2.2.1 CRUISING DRIVERS ......................................................................................................... 26
2.2.2 CRUISE TRAVELLER SATISFACTION .................................................................................... 27
2.2.3 FUTURE CRUISE LIKELIHOOD............................................................................................. 28
2.3 ON-BOARD FACILITIES.............................................................................................................29 2.3.1 THE IMPORTANCE OF ON-BOARD SHOPPING ................................................................... 30 PRE-TRIP BEHAVIOUR....................................................................................................................... 33 3.1 PRE-TRIP RESEARCH & BOOKING ............................................................................................. 33
3.1.1 PRE-TRIP RESEARCH SOURCES ......................................................................................... 34
3.1.2 ASPECTS RESEARCHED .................................................................................................... 35
3.1.3 TRIP BOOKING................................................................................................................ 36
3.2 PRE & POST CRUISE TRAVEL .................................................................................................... 37
3.2.1 ALTERNATIVE DUTY & TAX FREE SHOPPING....................................................................... 38
3.2.2 CATEGORIES PURCHASED ............................................................................................... 39
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