Page 4 - North American & Caribbean Cruise Traveller

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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
CRUISE TRAVELLERS: PURCHASE INCIDENCE ...................................................................................... 40
4.1 NATIONALITIES ........................................................................................................................ 41
4.2 GENDER................................................................................................................................. 42
4.3 AGE....................................................................................................................................... 43
4.4 COMPARISON WITH OTHER CRUISE REGIONS ........................................................................... 44
DUTY / TAX FREE AWARENESS & PERCEPTIONS................................................................................. 45
5.1 DUTY / TAX FREE SERVICE AWARENESS..................................................................................... 45
5.1.1 INCREASING AWARENESS................................................................................................ 46
5.1.2 PURCHASE LIKELIHOOD: TRAVELLERS UNAWARE OF SERVICE ............................................. 51
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5.2 USER
5.2.1 SPECIFIC AREAS TO ADDRESS .......................................................................................... 54
5.2.2 STEADY PERFORMERS ...................................................................................................... 58
5.2.3 STRONG PERFORMERS .................................................................................................... 61
5.2.4 FURTHER DUTY / TAX FREE SERVICE DEVELOPMENT: ON-BOARD ........................................ 65
5.2.5 FURTHER DUTY / TAX FREE SERVICE DEVELOPMENT: ON-LAND ........................................... 66
CRUISE RETAIL: USAGE, DRIVERS & BARRIERS.................................................................................... 67
6.1 CHANNEL USAGE ................................................................................................................... 67
6.1.1 ON-BOARD VISITING DRIVERS ......................................................................................... 69
6.1.2 ON-LAND VISITING DRIVERS............................................................................................ 74
6.1.3 COMPARISON WITH OTHER CRUISE REGIONS ................................................................... 79
6.2 BUYERS................................................................................................................................... 80
6.2.1 ON-BOARD PURCHASING: BEHAVIOUR & DRIVERS........................................................... 81
6.2.2 ON-LAND PURCHASING: BEHAVIOUR & DRIVERS ........................................................... 102
6.3 VISITOR NON-BUYERS ............................................................................................................ 124
6.3.1 PURCHASE BARRIERS: VISITOR NON-BUYERS ................................................................... 125
6.3.2 COMPARISONS WITH OTHER REGIONS ........................................................................... 131
6.4 AWARE NON-VISITORS .......................................................................................................... 132
6.4.1 BARRIERS TO DUTY / TAX FREE STORE VISITING: NON-VISITORS.........................................132
6.4.2 FUTURE BROWSING CONSIDERATION: NON-VISITORS ......................................................138
PERCEPTIONS ................................................................................................................. 52
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