Page 58 - North American & Caribbean Cruise Traveller

5.2.2 STEADY PERFORMERS
Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
In our cruise research, we define steady performing areas as those which do not appear to present a barrier to purchasing but have the potential to be enhanced further to drive a higher level of purchase propensity among shoppers. Among North American & Caribbean shoppers, our research has highlighted two ‘steady performers’.
The two steady performing areas are: shopping environment and service from staff.
However, in each case, performance varies across on-board and on-land stores. This is particularly the case with staff service which at on-board stores should really be considered a ‘strong performer’.
“Although shopping environment and service from staff do not appear to be creating barriers to purchase, these are both areas which could be improved”
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