Page 61 - North American & Caribbean Cruise Traveller
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5.2.3 STRONG PERFORMERS
Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
Product displays and ease of payment are perceived to be the strongest attributes of the overall cruise Duty / Tax Free retail offer among North American & Caribbean cruise travellers.
These aspects should therefore be further utilised to drive improvements in shopper perceptions in addition to driving greater levels of spend. This is particularly the case with product displays, which have a key role in attracting shoppers to the Duty & Tax Free retail offer, as well as to certain product ranges and brands.
Offering convenient ways to pay is also key, particularly for on-land port stores, with currency issues, such as adverse exchange rates also potentially causing barriers to purchasing. Therefore, although currently perceived positively, this is an area that needs to be kept under review as new payment options emerge and fluctuations in exchange rates occur.
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