Page 68 - North American & Caribbean Cruise Traveller

CATEGORY BROWSING...
Such as is the case with our Asian traveller based cruise research, our North American & Caribbean findings show that the leading Duty & Tax Free categories browsed in the cruise channel differ to those observed in the wider Global Duty / Tax Free retail channel.
For example, airport Duty & Tax Free store footfall is broadly driven by traditional category browsing, i.e. Alcohol, Beauty and Confectionery categories, with categories such as Watches & Jewellery and Fashion & Accessories attracting lower levels of overall interest
However, our research suggests that while Alcohol browsing is still at a high level, North American & Caribbean cruise travellers are far more prominent visitors to the Watches & Jewellery and Fashion & Accessories categories compared to global travel retail shoppers.
Meanwhile, footfall to the Beauty and Confectionery categories in the cruise channel are lower than would normally be expected in airport stores, with a third visiting Beauty and only a quarter visiting Confectionery.
The prominence of Watches & Jewellery may be a reflection of the extent to which parts of the Caribbean region are renowned for their gemstones and Jewellery.
Souvenirs and Fashion & Accessories are also clearly important in driving footfall to the cruise retail offer amongst North American & Caribbean cruise travellers.
Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
OVERALL CATEGORIES VISITED
Base: Visitors (656)
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