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6.1.1 ON-BOARD VISITING DRIVERS
Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
Driving footfall to on-board Duty / Tax Free services is key to future success in the channel and should be considered a priority going forward. The following three factors should be considered the leading drivers for visiting on-board Duty / Tax Free stores and therefore areas to prioritise when looking at methods of increasing usage and driving footfall to the on- board retail offer:
To browse and maybe buy something;
To look for / buy a gift; and
To take advantage of good prices.
Other leading drivers of visiting the on-board offering include: to pass the time, to treat myself, to look for good promotional offers and to look for souvenirs / local products.
VISITING DRIVERS: ON-BOARD DUTY / TAX FREE STORES
Base: On-board visitors (516)
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