Page 141 - Asian Cruise Traveller Duty & Tax Free Retail
P. 141
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
SOUVENIRS – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
43%
OF ASIAN CRUISE TRAVELLERS (52% OF THOSE AWARE)
31% BROWSE ON-BOARD 28% BROWSE ON-LAND
PURCHASES
PURCHASED BY
27%
OF ASIAN CRUISE TRAVELLERS (62% OF CATEGORY BROWSERS)
20% PURCHASE ON-BOARD 17% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
0%
OF ASIAN CRUISE TRAVELLERS MAKING A PURCHASE
0% ON-BOARD MAIN ITEM 0% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$98
ON SOUVENIR CATEGORY ITEMS
LEADING SUBCATEGORIES – SOUVENIR PURCHASERS
74%
LOCATION SOUVENIRS
54%
CRUISE LINE SOUVENIRS
Base: Souvenir Buyers (216)
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