Page 143 - Asian Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
BEAUTY – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
41%
OF ASIAN CRUISE TRAVELLERS (49% OF THOSE AWARE)
30% BROWSE ON-BOARD 27% BROWSE ON-LAND
PURCHASES
PURCHASED BY
29%
OF ASIAN CRUISE TRAVELLERS (72% OF CATEGORY BROWSERS)
20% PURCHASE ON-BOARD 18% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
19%
OF ASIAN CRUISE TRAVELLERS MAKING A PURCHASE
18% ON-BOARD MAIN ITEM 20% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$212
ON BEAUTY CATEGORY ITEMS
LEADING SUBCATEGORIES – BEAUTY PURCHASERS
65% 64% 64% 27% 25%
COSMETICS FEMALE FRAGRANCE FEMALE SKINCARE MALE FRAGRANCE
MALE SKINCARE
LEADING BRANDS – BEAUTY PURCHASERS
41% 40% 32% 20% 19%
DIOR CHANEL SKII GUCCI ARMANI
Base: Beauty Buyers (235)
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