Page 144 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
BEAUTY – MAIN ITEM BUYERS
PURCHASE REASON – MAIN ITEM
Gift / Request 14%
86%
The majority of Beauty main item purchases are for self-usage, especially among those over 40.
Self Compared to other
vs. average self: 84%, average gift / request: 16%
categories, gifting is slightly less common among Beauty main item purchases.
PURCHASE PLANNING – MAIN ITEM
Impulse 27%
Main item purchase planning in the Beauty category is the second highest of the categories covered in this study, after Tobacco. 46% of Beauty buyers planning their main purchase know the exact product they are going to buy.
Planned 73%
vs. average planned: 69%, average impulse: 31%
SELF PURCHASE DRIVERS – MAIN
Goodquality
Price was cheaper than elsewhere
Well known brand Attractive promotion Usualbrand
39% vs.34% 33% vs. 21%
26% vs. 25% 23% vs.23%
21% vs.18%
Quality, product recognition, and price are leading drivers for Beauty main item purchases. Drive sales through targeting leading brands with attractive pricing and promotional activity; potential to link this to on- trade facilities, i.e. offer discounts on products used in spa treatments. In addition to the top 5 overall drivers, items that are a speciality of the country of origin are a key driver for those aged over 40 (26%).
ITEM
Base: Beauty Main Item Buyers (109)
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