Page 146 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
ALCOHOL – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
40%
OF ASIAN CRUISE TRAVELLERS (47% OF THOSE AWARE)
29% BROWSE ON-BOARD 24% BROWSE ON-LAND
PURCHASES
PURCHASED BY
27%
OF ASIAN CRUISE TRAVELLERS (68% OF CATEGORY BROWSERS)
19% PURCHASE ON-BOARD 16% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
15%
OF ASIAN CRUISE TRAVELLERS MAKING A PURCHASE
16% ON-BOARD MAIN ITEM 15% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$170
ON ALCOHOL CATEGORY ITEMS
LEADING SUBCATEGORIES – ALCOHOL PURCHASERS
58% 55% 37% 33% 24%
WHISKY WINE/CHAMPAGNE VODKA COGNAC/BRANDY
LIQUEURS
LEADING BRANDS – ALCOHOL PURCHASERS
25% 15% 15% 14% 14%
JOHNNIE WALKER MOUTAI CHIVAS REGAL BACARDI HENNESSY
Base: Alcohol Buyers (216)
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