Page 152 - Asian Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
ELECTRONICS & TRAVEL ACCESSORIES – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
34%
OF ASIAN CRUISE TRAVELLERS (41% OF THOSE AWARE)
25% BROWSE ON-BOARD 23% BROWSE ON-LAND
PURCHASES
PURCHASED BY
18%
OF ASIAN CRUISE TRAVELLERS (53% OF CATEGORY BROWSERS)
12% PURCHASE ON-BOARD 12% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
0%
OF ASIAN CRUISE TRAVELLERS MAKING A PURCHASE
0% ON-BOARD MAIN ITEM 0% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$359
ON ELECTRONICS & TRAVEL ACCESSORIES CATEGORY ITEM
LEADING SUBCATEGORIES – BEAUTY PURCHASERS
44% 42%
30%
CHARGERS/ ADAPTERS
29% 25%
CHILDREN’S TOYS &
GADGETS TRAVEL SHAVERS
CAMERAS/CAMERA
ACCESSORIES HEADPHONES
SPEAKERS/
Base: Electronics & Travel Accessories Buyers (145)
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