Page 154 - Asian Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
TOBACCO – CATEGORY BEHAVIOUR
BROWSERS
BROWSED BY
26%
OF ASIAN CRUISE TRAVELLERS (30% OF THOSE AWARE)
19% BROWSE ON-BOARD 16% BROWSE ON-LAND
PURCHASES
PURCHASED BY
18%
OF ASIAN CRUISE TRAVELLERS (71% OF CATEGORY BROWSERS)
13% PURCHASE ON-BOARD 10% PURCHASE ON-LAND
MAIN ITEM
MAIN ITEM FOR
10%
OF ASIAN CRUISE TRAVELLERS MAKING A PURCHASE
11% ON-BOARD MAIN ITEM 7% ON-LAND MAIN ITEM
SPEND
AVERAGE SPEND OF
US$94
ON TOBACCO CATEGORY ITEMS
LEADING SUBCATEGORIES – TOBACCO PURCHASERS
76% 45%
CIGARETTES CIGARS/ CIGARILLOS
LEADING BRANDS – TOBACCO PURCHASERS
18% 17% 17% 15% 15%
DAVIDOFF AMERICAN SPIRIT DUNHILL COHIBA MARLBORO
Base: Tobacco Buyers (145)
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