Page 159 - Asian Cruise Traveller Duty & Tax Free Retail

The product relevance and product range of on-board convenience stores are perceived less positively among Asian travellers and should therefore be considered higher priority areas to address going forward.
Product Range...
The available product range carries slightly weaker than average perceptions among Asian cruise travellers. This being said, almost a quarter of Asian travellers visiting a store considering the area ‘Excellent’.
It is clear from the products being purchased that a wide product range is required by the Asian traveller from on- board convenience stores. Store operators should drive positive perceptions by offering a wide range of product categories and product variants. In doing this, operators should also look to position the on-board non-Duty Free service as somewhere to purchase daily items, using straplines such as ‘your local store away from home’.
The weakest perceptions of product range are among Singaporeans and Hong Kongese shoppers.
Figure 29: Convenience Store Perceptions: Product Range
Product Relevance...
The relevance of products available in on- board convenience stores is perceived as slightly below average among Asian travellers visiting a store on their last trip. However, it should be considered that product relevance is an area unique to a shopper and their product need.
However, whilst an element of different customer relevance is unavoidable, store operators should ensure best sellers are always available and prioritised in terms of shelf facings. In addition, ensure product ranges meet the criteria of those travelling, i.e. reduce toy offerings on services predominantly targeting adult travellers.
Weaker perceptions of product relevance are apparent among Singaporeans and Hong Kongese.
Figure 30: Convenience Store Perceptions: Product Relevance
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
7.2.1.1 HIGHER PRIORITY AREAS
Excellent Very Good Good Poor/Very/Extremely Poor
23%
36%
36%
5%
Excellent Very Good Good Poor/Very/Extremely Poor
23%
36%
34% 7%
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