Page 16 - Asian Cruise Traveller Duty & Tax Free Retail

1.3.2 KEY MARKET TRENDS
According to Cruise Lines International Association’s recent ‘State of the Asian Cruise Industry & Research Findings Report’ there are six key trends emerging from the Asian cruise traveller:
 Significant growth in Chinese cruise passenger traffic: As mentioned in the previous section, the Chinese traveller is driving growth in Asian cruise passenger traffic. According to the CLIA, Chinese Mainland passengers accounted for just less than half of total Asian cruise traveller traffic in 2014 having expanded by 79% per annum since 2012. This is followed by growth in Chinese Hong Kong passengers of 74% per annum since 2012, albeit from a significantly lower base.
 Younger cruise travellers: Although 70% of the Asian cruise passengers are aged between 30 and 69 years old, younger travellers are being drawn to the channel. This is particularly the case in areas of high passenger growth such as China where around 40% - 45% of cruise travellers are aged below 40 years. According to the World Tourism Cities Federation, the younger travellers as a demographic are generally at the peak of their careers, earning more than their parents and possess a desire to travel unrivalled by generations before them.
 Asian Exploration: Around 90% of Asian cruise travellers embark on trips within the Asian region with the five most visited countries in terms of port calls including Japan (partially driven by three cruise liners being dedicated to Japanese island cruising), Malaysia, South Korea, Singapore and Thailand. Cruising in the Asian region offers travellers an effective method of experiencing what the region has to offer, with 168 destinations across 18 countries. This therefore provides a range of available service options to the Asian traveller without the need for travelling further afield. In addition, remaining in the Asian region is also likely to be driven by
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Asian Cruise Traveller Duty & Tax Free Retail
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