Page 60 - Asian Cruise Traveller Duty & Tax Free Retail
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4.2.3 STRONG PERFORMERS
Shopping environment and ease of payment are perceived to be the strongest attributes of the cruise Duty / Tax Free retail offer, both on-board the vessel and in on-land port stores.
The perception of a high quality, luxury service is paramount to the success of both the on- board and on-land cruise Duty / Tax Free retail channels among Asian travellers and the positive perception of the shopping environment is a leading aspect in the development of this. Ease of payment is also a key aspect driving a convenient service.
These leading perceived strengths of the offer, particularly shopping environment, should be leveraged through communication to maximise the appeal of the offer, mitigating against and improving the areas perceived to be weaker.
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
“The perception of a high quality, luxury service is paramount to the success of both the on-board and on-land cruise Duty / Tax
Free retail channels among Asian travellers”
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