Page 117 - European Cruise Traveller Duty & Tax Free Retail

Industry Insider:
European Cruise Duty & Tax Free Retail 2016
In terms of promotional mechanic preference by product category, buy one get one free is generally the most popular. This being said, buy one get one free is the most popular mechanic in the Confectionery category and a free gift with purchase is most popular in the Tobacco category; although this is largely due to the Tobacco category being fairly limited in terms of which promotional mechanics may be introduced
LEADING PROMOTIONAL MECHANICS BY CATEGORY: ON-LAND
Base: On-land buyers (183)
Category
Leading Promotional Mechanics
1
2
3
48%
39%
25%
25%
-
-
48%
48%
27%
58%
28%
23%
63%
34%
24%
46%
31%
27%
50%
38%
33%
*Base size too low
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