Page 118 - European Cruise Traveller Duty & Tax Free Retail
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6.2.2.7 COMPARISONS WITH OTHER REGIONS
European Cruises
24% 58% 81%
Souvenirs Tobacco Alcohol F&A
Good quality
Cheaper price
Attractive promo.
Stock up
75% 25%
Planned 52% Impulse 48%
Of travellers Of aware Of visitors
Category 1 Category 2 Category 3 Category 4
Driver 1 Driver 2 Driver 3 Driver 4
Self
Gift / Requ.
45% 38% 36% 36%
29% 22% 22% 21%
36% 61% 84%
Souvenirs Alcohol W&J F&A
Good quality
Cannot get at home
Cheaper price Souvenir
69% 31%
75% 25%
49% 34% 28% 27%
30% 25% 24% 24%
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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
Asian Cruises
48% 80% 94%
33% F&A 29% Beauty 28% W&J 24% Confec.
28% Good quality 26% Well-known
brand
18% Usual brand
16% Cheaper price 81%
19%
68% 32%
Am. Cruises
Planning Purch. Purchase Drivers Categories On-board Reason Buyers
