Page 124 - European Cruise Traveller Duty & Tax Free Retail

6.3.1.4 OTHER BARRIERS
Industry Insider:
European Cruise Duty & Tax Free Retail 2016
Leading barrier among:
• Germans & males
• Mediterranean shoppers
Overcome through:
• Incorporate Duty & Tax Free shopping into other services e.g. offer excursion discounts when purchasing certain items or brands
• Potential to provide credit services on more expensive items, such as Watches & Jewellery or Fashion items
Leading barrier among:
• British
Overcome through:
• Ensure product ranges are located in clearly defined areas, on both a category and sub-category basis
• Where different outlets sell similar product ranges, such as Jewellery & Watches or Beauty outlets, group these into ‘sectors’, such as the ‘Jewellery Quarter’ or the ‘Beauty Mall’
Leading barrier among:
• British
• Younger shoppers
Overcome through:
• Provide sampling opportunities wherever possible
• Offer specialist sampling events, such as Whisky tasting evenings or Beauty based make-over sessions to drive engagement
• Offer closed store experiences at luxury Fashion or Jewellery based outlets where shoppers can leisurely try on items
Leading barrier among:
• British
• Males
Overcome through:
• Provide online based product catalogues either via websites or emailed directly to travellers outlining available product offerings
• Offer pre-order service to track product interest and ensure product availability
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