Page 125 - European Cruise Traveller Duty & Tax Free Retail
P. 125
Industry Insider:
European Cruise Duty & Tax Free Retail 2016
6.3.2 COMPARISONS WITH OTHER REGIONS
European Cruises Asian Cruises Am. Cruises
Category 1 W&J 44% Souvenirs 45% W&J 62%
Category 2 F&A
43% F&A
36% Souvenirs
39%
Category 3 Alcohol
39% W&J
32% Alcohol
39%
Category 4 Beauty
Barrier 1 Nothing of interest
36% Beauty
38% Nothing of interest
25% F&A 34%
42% Nothing of 48% interest
Barrier 2
Prices more expensive
37% Lack of promotions
40% Prices more expensive
26%
Barrier 3
Lack of promotions
26% Could not find item looking for
25% Lack of promotions
18%
Barrier 4 Spend on something else
13% Prices more 17% Spend on 18% expensive something else
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125
Purchase Barriers Categories browsed
