Page 3 - European Cruise Traveller Duty & Tax Free Retail
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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
INTRODUCTION & METHODOLOGY .................................................................................. 8
1.1 ABOUT COUNTER INTELLIGENCE RETAIL ..................................................................... 8
1.2 METHODOLOGY...................................................................................................... 9
1.2.1 PRIMARY RESEARCH ......................................................................................... 9 1.3 INTRODUCTION...................................................................................................... 11
1.3.1 EUROPEAN CRUISES: MARKET BACKGROUND................................................... 11
1.3.2 KEY MARKET OPPORTUNITIES ........................................................................... 15
1.3.3 CRUISE DUTY & TAX FREE RETAIL METHODS ...................................................... 16
THE EUROPEAN CRUISE TRAVELLER ................................................................................. 18 2.1 EUROPEAN CRUISE TRAVELLER TENDENCIES.............................................................. 18
2.1.1 CRUISE DURATION.......................................................................................... 18
2.1.2 CRUISE LOCATIONS ........................................................................................ 19
2.2 CRUISING DRIVERS, SATISFACTION & FUTURE CRUISE LIKELIHOOD.............................. 23
2.2.1 CRUISING DRIVERS ......................................................................................... 23
2.2.2 CRUISE TRAVELLER SATISFACTION .................................................................... 24
2.2.3 FUTURE CRUISE LIKELIHOOD............................................................................. 25
2.3 ON-BOARD FACILITIES............................................................................................ 26 2.3.1 THE IMPORTANCE OF ON-BOARD SHOPPING.................................................... 27 PRE-TRIP BEHAVIOUR .................................................................................................... 29 3.1 PRE-TRIP RESEARCH & BOOKING ............................................................................ 29
3.1.1 PRE-TRIP RESEARCH SOURCES ......................................................................... 30
3.1.2 ASPECTS RESEARCHED.................................................................................... 31
3.1.3 TRIP BOOKING ............................................................................................... 32
3.2 PRE & POST CRUISE TRAVEL ................................................................................... 33
3.2.1 ALTERNATIVE DUTY & TAX FREE SHOPPING....................................................... 34
3.2.2 CATEGORIES PURCHASED............................................................................... 35
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