Page 4 - European Cruise Traveller Duty & Tax Free Retail
P. 4
4
Industry Insider:
European Cruise Duty & Tax Free Retail 2016
CRUISE TRAVELLERS: PURCHASE INCIDENCE .................................................................... 36
4.1 NATIONALITIES ....................................................................................................... 37
4.2 GENDER ............................................................................................................... 38
4.3 AGE ..................................................................................................................... 39
4.4 LOCATION ............................................................................................................ 40
4.5 COMPARISON WITH OTHER CRUISE REGIONS........................................................... 41
DUTY / TAX FREE AWARENESS & PERCEPTIONS................................................................ 42 5.1 DUTY / TAX FREE SERVICE AWARENESS .................................................................... 42
5.1.1 INCREASING AWARENESS ............................................................................... 43
5.1.2 PURCHASE LIKELIHOOD: TRAVELLERS UNAWARE OF SERVICE.............................. 47
5.2 USER PERCEPTIONS ................................................................................................ 48
5.2.1 SPECIFIC AREAS TO ADDRESS.......................................................................... 50
5.2.2 STEADY PERFORMERS...................................................................................... 54
5.2.3 STRONG PERFORMERS .................................................................................... 57
5.2.4 FURTHER DUTY / TAX FREE SERVICE DEVELOPMENT: ON-BOARD ........................ 62
5.2.5 FURTHER DUTY / TAX FREE SERVICE DEVELOPMENT: ON-LAND ........................... 63
CRUISE RETAIL: USAGE, DRIVERS & BARRIERS .................................................................. 64 6.1 CHANNEL USAGE .................................................................................................. 64
6.1.1 ON-BOARD VISITING DRIVERS ......................................................................... 66
6.1.2 ON-LAND VISITING DRIVERS............................................................................ 71
6.1.3 COMPARISON WITH OTHER CRUISE REGIONS ................................................... 76
6.2 BUYERS ................................................................................................................. 77
6.2.1 ON-BOARD PURCHASING: BEHAVIOUR & DRIVERS ........................................... 78
6.2.2 ON-LAND PURCHASING: BEHAVIOUR & DRIVERS.............................................. 99
6.3 VISITOR NON-BUYERS........................................................................................... 119
6.3.1 PURCHASE BARRIERS: VISITOR NON-BUYERS ................................................... 120
6.3.2 COMPARISONS WITH OTHER REGIONS ........................................................... 125
6.4 AWARE NON-VISITORS ......................................................................................... 126
5
6
© Counter Intelligence Retail Ltd www.counterintelligenceretail.com 4
