Page 97 - European Cruise Traveller Duty & Tax Free Retail

Industry Insider:
European Cruise Duty & Tax Free Retail 2016
When considering the most popular promotional mechanics by category, ‘a discount on a single item’ is by far the most popular, particularly in the Fashion & Accessories and Watches & Jewellery categories. The Tobacco category is slightly limited in terms of promotional activity, although offering GWPs is a key means of driving brand interest.
LEADING PROMOTIONAL MECHANICS BY CATEGORY: ON-BOARD
Base: On-board buyers (433)
Category
Leading Promotional Mechanics
1
2
3
53%
45%
39%
52%
44%
31%
57%
39%
34%
60%
38%
33%
29%
-
-
48%
46%
28%
49%
42%
31%
49%
37%
34%
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