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6.2.1.7 COMPARISONS WITH OTHER REGIONS
Of travellers Of aware Of visitors
Category 1 Category 2 Category 3 Category 4
Driver 1 Driver 2 Driver 3 Driver 4
Self
Gift / Requ.
52% 85% 93%
32% F&A 29% Confec 26% Souvenirs 25% Beauty
25% Good quality
23% Well-known brand
22% Attractive promo.
17% Cheaper price 86%
14%
69% 31%
42% 40% 39% 38%
36% 27% 25% 21%
brand
Planned 46% Impulse 54%
73% 27%
62% 31%
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European Cruises
49% 66% 81%
Souvenirs Beauty W&J F&A
Good quality Cheaper price
Treat myself
Attractive promo.
73% 27%
Asian Cruises
Am. Cruises
53% 71% 84%
Souvenirs 41% Alcohol 40% W&J 30% F&A 27%
Good quality 32% Cheaper price 25%
Treat myself 23% Well-known 20%
Industry Insider:
European Cruise Duty & Tax Free Retail 2016
Planning Purch. Purchase Drivers Categories On-board Reason Buyers
