Page 8 - CiR - State of the Nation 2018 - Sampler
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Ecommerce, M-Commerce and Digital Payments also differ widely by nationality
Web-based price comparisons are the most common use but – for example within Chinese versus Brazilian – the % that will then go on to use a form of digital payment is not relative. It is this insight that is invaluable in how to use digital when unlocking specific nationalities’ spend
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Source: CiR Global Segmentation Study – Aug 2017 (22,741 respondents from 25 nationalities) Chapter 6 Digital & Ecommerce 8
