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6 GENERAL OVERVIEW
6.1 VISION, MISSION AND VALUES
The culture of INHAIL TRADING, made up of a Vision, a Mission and four Values,
is the ground for our success and approach to all stakeholders.
Our Vision
Our purpose is to ACTIVELY PROTECT and enhance PEOPLE’S LIVES.
ACTIVELY: We play a proactive and leading role in improving people’s lives
through clean air by our effective, low cost, and no-nonsense air purifiers.
PROTECT: We are dedicated to the heart of Clean Air Advocacy and mitigating
risks of individuals and institutions on the air pollution.
ENHANCE: INHAIL TRADING is also committed to creating value.
PEOPLE: We deeply care about our client’s and our people’s future and lives.
LIVES: Ultimately, we have an impact on the quality of people’s lives: wealth,
safety, advice and service are instrumental in improving people’s chosen way of
life for the long term.
Our Mission
Our mission is to be the FIRST CHOICE by DELIVERING LOW COST and EFFICIENT
AIR PURIFIER SOLUTIONS.
FIRST CHOICE: Logical and natural action that acknowledges the best offer in the
market based on clear advantages and benefits.
DELIVERING: We ensure achievement striving for the highest performance.
RELEVANT: Anticipating or fulfilling a real life need or opportunity, tailored to
local and personnel needs and, perceived as valuable.
ACCEESSIBLE: Simple, and easy to find, to understand and to use; always
available, at a competitive value for money.
Our Values
INHAIL TRADING seeks to nurture four core values and act accordingly.
Deliver on the Promise.
We tie a long-term contract of mutual trust with our people, clients, and all our
work is about improving the lives of our clients. We commit with the discipline
and integrity to bringing this promise to life and making an impact within a long-
lasting relationship.