Page 87 - BHTA 100 years

The full OFT approval of the Code of Practice was marked by an event at the House of Commons. Colin Brown, Director of Consumer Policy at the OFT said of the code logo: “The use of its logo and appropriate promotional material makes
it a brand that shoppers look out for. It’s therefore a powerful marketing tool for BHTA members.”
A new report suggested that orthotics was treated as the ‘Cinderella service’ of the NHS, but saved four times as much as was spent on it. BHTA had assisted the York Health Economics Forum to produce the report. A review of NHS Trusts showed that for every £1 spent on orthotic intervention, the NHS saved £4 on care it would otherwise have to give. Spending on orthotics at the time was estimated to be £100 million a year.
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Memories from...
“Kay Purnell
It was fantastic to see York
Centre of Health Economics,
in 2009, and then the Centre for Economic and Business Research (CEBR) a couple of years later producing compelling reports from data collected from section members. Both papers were widely distributed to a variety of Government agencies, associated professional bodies and patient groups and we also got a hearing with the then Health Minister, Simon Burns. The drive to raise the pro le continued and in 2015 NHS England launched the rst National Speci cation for Orthotic Services and placed patient outcomes at the h”eart of the document.