Page 30 - DIVA_1_2011
P. 30

Interview with Mais Sukkar,
                                   Founder & Managing Director

                                         of RxSolutions, Jordan



                                      freelancers. In a very   health care sector.     twenties with lots of experien-
                                      short time she has achie-                        ce. We are young, dynamic
                                      ved something quite out-  We are an extension and sup-  and passionate!
                                      standing. We know she   port for health care brands and
                                      will not stop there she   their awareness levels.   Q: Where are your main
                                      is ambitious, clever and                         clients?
                                      hardworking and it is   Q: Why did you choose
                                      worth noting her name.   to specialise in the medi-  They are mainly in Jordan
                                                              cal sector?              with three international clients
                                      Q: Why did you leave a                           in Cyprus, Syria and the GCC.
                                      brilliant career to start   The medical sector is a very   We work with a range of local
                                      your own agency?        interesting segment to work in   and international pharma
                                                              as it has a lot of rules and   ceutical companies, device
                                      I have always been a career-  regulations when it comes to   manufacturers, hospitals and
                                      orientated individual and loo-  marketing, is of many ethical   medical insurance clients at
                                      king for the opportunity to   values and pushes one's creati-  the moment.
                                      start my own venture. Having   ve boundaries.
                                      the background & experience                      We have a regional vision for
                                      in healthcare marketing, I   I also have a background in   RxSolutions and would like to
                                      found that this industry was   Genetic Engineering and an   establish our first regional
              Mais Sukkar is a young   non-existent in Jordan and the
              and dynamic Jordanian                           MSc in Management with   office by 2014
              female entrepreneur who   Middle East, and decided it   Marketing, and wanted to
                                      was time for me to do some-  combine my knowledge and   Q: What is it like as a
              left a brilliant career in
                                      thing in my country.    passion for both industries   young female entrepre-
              London to set up a full
              service healthcare mar-                         into one venture.       neur in Jordan?
                                      Q What service do you
              keting communications
                                      propose to clients?     Q: How many employees   It is becoming increasingly
              agency in Jordan, a little
                                                              do you have today?      normal. I was only 24 when I
              over a year ago. The uni-  We are a full marketing com-
              queness of her agency is                                                set up the company which was
                                      munications agency, provi-  We started with only one in   a bit difficult, particularly
              that she and her team
                                      ding the same services as any   July of 2009, and began to   given I have to work alongsi-
              work only with the phar-
                                      other agency - such as  hire people as per business   de much older and experien-
              maceutical and health
                                      Strategy Planning, Marketing   needs; today we have six full-  ced individuals. However, I
              care industry. Today she
                                      Plans, Design & Advertising,   time employees and call upon   believe hard work and deter-
              has
                     six
                            full-time
                                      Events and many more -  a pool of freelancers. The   mination to be the key to any
              employees and a pool of
                                      except we solely serve the   average age is mid to late   success!
                               Aya Al Kahia, une jeune jordanienne en Suisse
              Je m'appelle Aya Al Kahia, 21   vaillant dam une ONG, even-  personnel. Maiheureusement la   sont différentes et proches A la
              ans. Je sins d'origine jordanien-  tuellement, ou dam une organi-  Jordanie est peu représentée en   fois. Je dirais pour conclure que
              ne etje suis née au Kuwait. J'ai   sation intemationale.   Suisse ou en Europe du fait de   la mixité culturelle est possible
              passé une partie de mon enfan-                  la faible concentration dejorda-  lorsqu'on met les préjugés de
              ce an Kuwait, en Jordanie et an   Bien que je partage certaines   niens ici. Cependant, s'il y a   côté et que Yon cherche  a
              Maroc avant de venir vivre   valeurs de la culture occidenta-  bien une personne que le  connaItre l'autre en observant
              avec ma mere en Suisse a l'âge   le, je sins trés flére d'appartenir   monde entier connait et nous  nos similitudes au lieu de se
              de 7 ans. Je suis mes etudes   A ma culture arabe qui privilé-  envie, c'est notre ravissante  focaliser sur nos differences.
              actuellement  a la Haute école   gie les liens familiaux, la convi-  Reine Rania qui représente la-
              de gestion de Neuchâtel, en vue   vialité, la générosité et le   venir de la Jordanie moderne et
              d'obtenir ira " Bachelor in  respect d'autrui. Le mélange   ouverte.
              Business Administration   des cultures est néanmoins trés
              Aprés mes etudes, je souhaite-  present en suisse. J'ai le privilé-  Je me sens trés flére de repré-
              rais mettre  a  profit mes  ge dans ma vie quotidienne de   senter la jeune génération de
              connaissances pour la cause   côtoyer beaucoup de personnes   jordaniens vivants en Suisse
              palestinienne qui me tient tout   d'origines différentes ; ce qui   tout en ayant ce privilege de
              particulièrement a cceur, en tra-   contribue a mon enrichissement   pouvoir vivre deux cultures qui

                 28 1 2011 Diva


                            www.divainternatjonal.ch
   25   26   27   28   29   30   31   32   33   34   35