Page 4 - Truck-Lite Marketing Magazine - Issue 1 2018

CV Show 2018

In Review...

We had another successful CV Show this April at the NEC in Birmingham, UK. The stand was our best yet and we had
some very eye-catching features on show. The Can-AM X3 off-road buggy caught lots of attention from passers by and
displayed a range of Rigid LED lighting. This accompanied our Rigid product board perfectly, where the sales team could
demonatrate the power of the lights and range of optics on offer.

Each trade show we attend we put some great prizes on offer in our free to enter competitions. This year was no different
and a number of lucky customers and stand visitors were drawn at random, winning some brilliant prizes. We also had the
launch of our new product catalogue, Issue 8 at the show this year which looked very professional. Our marketing team
have been working very hard on the new issue and hope that the addition will be a useful tool for Truck-Lite customers.

Above photo: Our interactive product boards were very popular with visitors on our stand this year, attracting many positive
comments and enquiries.

As a company we love visiting the CV show as it always has a lively and welcoming atmosphere, attracting quality visitors
from a variety of companies. We enjoyed meeting with a number of existing customers such as Fruehauf, DingBro,
Dennison, CIMC, Legras, Alliance Automotive, Sainsbury’s, Fedex and many more. Scania GB and Paccar were also among
the visitors who attended successful meetings with the Truck-Lite Europe team this year.

4 www.Truck-Lite.eu.com