Page 47 - 10 Most admired Hardware and Devices Startup 2020

DropCam started with an overpriced internet protocol
camera that was easier to use and had better software
than incumbent products.

Even Amazon initially released its Kindle product line as an
e-reader without color or internet browsing, and Apple’s
iPhone began as an iPod with limited controls.

...Other hardware companies or products failed because
their first products tried to do too much.
>It’s a mistake to expect hardware startups to deliver
Apple-like quality.

Nest is another great example of such restraint, especially
because they were well-staffed and well-funded enough
before they launched to pack all kinds of features into their
product.
It could have been a lot more things – a security center
for the home a hub to network several cameras, a control
center for all the lights – but they were very diligent about
delivering a product that did just one thing better than
anyone: automatically regulating the heat in one’s house.
They shipped version one, iterated quickly on the software,
and shipped a second version that did exactly what version
one did, better, within just 12 months.
Hardware startups need access to … the best components.

Amazon Web Services (AWS) changed the game for
software startups. By enabling them to have access to
the same high-quality servers that multi-billion dollar
corporations use, AWS and other tools leveled the playing
field. Just imagine telling a software startup now that their
product can only run on crappy servers, slower networks,
and old consumer devices.

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