Page 22 - Business Requirement Document

birthday wishes, sending onboard training series, and more.

The "reports" section would help the managers and management to get information

customized based on particular needs of business. There can be various activities
using reports, like sharing reports with other users, sharing reports on social media,
sending follow up campaigns, printing campaign reports or previews, and downloading
reports as PDF or HTML. If managers want they can compare between campaigns. By
comparing campaign reports, you can learn whether your campaigns' reach has

increased or decreased over time, and which of your campaigns have been successful.
From this data, you can parse your subscribers' tastes and preferences, and fine-tune
your marketing strategies accordingly.

The Advanced tracking mechanism will help ABC to get Recipient activity is a near
accurate metric of your campaign's performance. With this managers can make
modifications to the marketing efforts in the future. The data consists of the following

elements:-

1. Sent - ABC can view the total number of recipients for your email campaigns.
2. Delivered-color - ABC can view the number of emails that were actually
delivered to the recipients' inboxes.
3. Opened - ABC can view the number of contacts who have opened the

campaign.
4. Unopened - ABC can view the number of contacts who are yet to open the
campaign.
5. Clicked - ABC can view the number of contacts who clicked the links in the
campaign.
6. Unsubscribed - ABC can view the number of contacts who have unsubscribed
from their mailing list.

7. Marked spam - ABC can view the number of contacts who have marked your
campaign as spam.
8. Forwards - ABC can view the number of contacts who have forwarded their
campaign.

ABC Corporation Limited also gets an amazing dashboard where they can have a

detail of every campaign available. For example, how messages are sent, how many

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Customer Sign-off

Confidential and for internal discussions purposes of Zoho and ABC Corporation Limited
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