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customers so you can successfully market your product to them. There are

many ways of doing this, for instance: by the amount of money people have
(do they want budget or luxury holidays?); by the kind of activities they’re

interested in (heritage, nature or adventure); by their circumstances (are they

single, a couple, or a family?); by their age (18-25 or 60+); and by the kind

of tourists they are (independent or pampered).

I What is the main idea of the text:

a) The difference between advertising, promotion and marketing
b) The four Ps marketing mix
c) Market segmentation

II Read the text again quickly and answer the questions.

1. Give three examples of advertising media. Newspapers, TV and the

Internet

2. Give an example of Promotion.

3. Name the four Ps of the Marketing mix.

4. Name the fifth P.

5. Name the process of grouping together people with similar needs

and wants in marketing.

6. Give three examples of this.

III Match the term with its correct definition.

1) Advertising a) ……. It keeps a product or service in the

minds of customers and helps stimulate their demand

for it.

2) Promotion b) ……. It makes sure that customers buy a product or

service by understanding and meeting their needs.

3) Marketing c) ……. It brings a product or service to the

attention of customers through the media to persuade

them to buy it.

IV Write the equivalent word in your language (Arabic)

1. advertising ……………………

2. budget ……………………

3. demand ……………………

4. heritage ……………………

5. luxury ……………………

6. marketing mix ……………………

7. pampered ……………………

8. promotion ……………………

9. segmentation ……………………

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