Page 86 - Black Friday Ebook (FINAL)

We Are Purple Dog Tip

Producing videos is more resource-consuming than static
images.

BUT they are also:

● cheaper to run
● are great for creating retargetable audiences
● allow you to get the most out of your budget

So you want to make sure you incorporate videos in your TOF

campaigns. It will allow you to dedicate enough budget to the rest
of the funnel.

Refer to our Creatives section for ideas for low-cost videos.