Page 22 - Luton Properties eBook 2018
P. 22

DRAFT YOUR OWN AD                                 PREPARE A COMMUNITY TIP

            What do you love about your home?                 SHEET
            Can you capture the feeling of your home  Good agents are great at marketing
            in words? This will be really helpful to          and negotiating, but no one knows your
            your agent. A collaborative approach              suburb and community like you do. We
            will always produce a better result. It           would suggest preparing a one-page
            is important that you approve any final           community tip sheet, highlighting the
            text that is to be used in any marketing          benefits of your community that the
            materials, so as you are comfortable in           agent or prospective buyer may not be
            how your home is being presented to the  aware of.  For example, where is the
            marketplace.  This can be a lot harder            closest gym, the best coffee, parks, what
            than it sounds but is well worth the time         community groups are active in your
            and effort, after all you know your home          area?  Does your suburb offer the best
            best!                                             yoga classes in Canberra on a Saturday
                                                              morning? What about local schools and
                                                              bus routes? This will help your agent sell
                                                              your community not just your home!



























































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