Page 14 - Luton eBook - 2019 Predictions

Luton when another southside agency joined their number could be reached “we’d be over
the Luton team several years ago, and has
worked in the industry for over six years.
His passion is evident in his results. ‘My first
[solo] year was quite a successful year, but in
my second year I doubled my business’. Asked
how he has sustained this success, Michael’s
passion and competitive attitude shone
through. ‘Even in a market that seems difficult, detailed testimonial and send it directly to
you’ve just got to adapt to it and work that little Richard Luton. When reading it, Michael said
bit harder. If it’s 10% harder… you’ve just got to that “it was a fantastic feeling” to hear that the
work 10% harder’.
When asked about the key to success in real
estate, he answered that it is important to
focus on the basics. “I’m always looking to
improve. The number one thing that I never
stop doing is prospecting. I think it’s really
important not to get too carried away [with
trends] if you’re not doing the basics right”.
Michael noted that consistency, and offering
assistance wherever possible, really made
the difference when giving clients a positive
experience. “People often don’t realise that
they need assistance with something until we
offer our help”.
Michael offered two helpful pieces of advice for
people looking to buy or sell a home. Firstly,
“If you’re buying and selling in one market,
there’s no difference if you are intending to
owner-occupy, since you are not likely to be
looking for a capital gain”. And secondly,
he noted that the most obvious advice is
often right in front of you. “Presentation is
everything, and it can make or break the sale.
The old adage that you only have one chance to Michael’s greatest asset is his youthful energy
give a great first impression really comes into
play; ‘it is so very important to get everything
right, the first time!” Despite this, he also said
that it’s important to enjoy the process, too –
“style the property to sell, but have fun with
it!”.
Michael also wanted to share the story of a
retired couple who were looking to sell their
home to be closer to their Queensland family
and friends. Initially, the couple were quite
hesitant after prior unhappy experiences. But
after building a strong rapport, they allowed
Michael to offer an appraisal, and said that if
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the moon”.
The styling, marketing and promotion of the
property was done to perfection, and the
property hit the market. The interest was
immediate and intense, and the offer that was
accepted exceeded everyone’s expectations.
The ecstatic sellers took the time to write a
clients had enjoyed the experience, given that
they had come from having low expectations.
“That stuck with me”, he said, “and we still
keep in touch”.
‘I REALISED VERY
QUICKLY THAT I
PREFERRED WORKING
WITH PEOPLE. I TRIED
REAL ESTATE AND
FELL IN LOVE WITH IT’
One might be surprised to learn that when
he finally gets a chance to relax on a Sunday
afternoon, Michael often unwinds while playing
the latest video games. One of his favourites is
the Fallout series, and he is eagerly awaiting
the release of the sequel to the 2013 smash hit
Last of Us.
and enthusiasm – a passion he says has stayed
with him since he started in the industry. “I’m
still young, I’m still energetic, and I haven’t
lost that. If you’re not enthusiastic, you’re
not providing sellers with the best possible
experience”. This positive attitude, and his
love for his hometown of Canberra makes all
the difference. “I couldn’t see myself living
anywhere else!”. Neither can we.
To ask Michael Martin how he can guide you
through your real estate journey, click here.