Page 7 - Reebok History File - Copy
P. 7
What now then?
Reebok has set up stations right on the Stockholm streets where passersby
can sprint by a stationary ad equipped with a speed camera for a chance to
unlock a free pair of Reebok ZPump 2.0 shoes. If they run past the ad at a speed
of 17 kilometers per hour, they win the shoes. If they don’t, they win nothing but
embarrassment. It’s a good idea for any brand, but especially for Reebok.
Reebok ZPump 2.0
