Page 7 - Communications & The Employee Experinece

Communications Strategy Process
The Communications Assessment is a four-step process that helps organizations develop short- and long-term benefit communications strategies.
How It Works
Through this assessment, we can find the parts of internal communications that aren’t clicking for employees and provide solutions that match organizational goals and vision.
Part 1
Workgroup Session With Stakeholders
Purpose: to learn more about the company culture, vision and alignment
Part 2
Prepare and Evaluate the Workforce Evaluation
Purpose: to discover more about the employee demographic and an analysis of tenure
Part 3
Employee Focus Groups
Purpose: to take a pulse of employees’ appreciation and understanding of benefits and communication styles currently in place
Part 4
Closing Consultation
• Deliver findings
• Determine narrative
• Establish HR brand assets and logo/typography
• Recommend communications calendar with campaigns tailored to the specific needs, weaknesses and strengths
• Determine distribution methods
• Establish metrics
Our experts meet with the client’s stakeholders and employees to learn goals, pain points, nuances and channels in order to determine a strategy of effective communications. We give benefits the spotlight it deserves to help raise employee engagement and retention.
Outcomes
• Provide solutions to boost overall appreciation of benefits for employees
• Create original communications to address specific education gaps
• Reinforce company culture through a clear and cohesive master narrative and benefits specific-design
• Lay in place a long-term strategy to raise and maintain employee satisfaction with benefits and overall sense of pride in the tools and resources offered
• Support culture and organizational change Cost
Cost is determined by project scope. Contact the Communications Team to request a proposal.
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