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JANUARY 2020  ONLINE UPDATES               ISSUE 1

Looking Forward

by Margaret Brown

A newsletter is a regularly distributed
publication that is generally about one
main topic of interest to its
subscribers. Newspapers and leaflets
are types of newsletters. For example,
newsletters are distributed at schools
to inform parents about things that
happen in that school.

A moment's insight                       PHOTO BY MARTIN R. SMITH
is sometimes worth
a life's experience.                     Newsletters are published by clubs,
                                         churches, societies, associations, and
           - OLIVER WENDELL HOLMES       businesses—especially companies—to
                                         provide information of interest to
Some newsletters are created as          members, customers, or employees.
money-making ventures and sold           Google's definition of a newsletter is, "a
directly to subscribers. Sending         bulletin issued periodically to the members
newsletters to customers and             of a society, business, or organization." A
prospects is a common marketing          newsletter may be considered "grey
strategy, which can have benefits and    literature". Newsletters delivered
drawbacks. Public organizations emit     electronically via email (e-newsletters)
newsletters in order to improve or       have gained rapid acceptance for the same
maintain their reputation in the         reasons email in general has gained
society. General attributes of           popularity over printed correspondence. A
newsletters include news and             newsletter may be considered "grey
upcoming events of the related           literature".
organization, as well as contact
information.

              MR. PARKER'S HOMEROOM CLASS
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