Page 3 - MRSGI E-commerce Newsletter
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The Metro News




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   1 Issue (September 2020)           Numbers for the month of August                                                    Weekly sales (per channel) the last two months
                                                                                                                                400                                                10,000
                                                 4,059                                    PhP30.1M                              300                                                8,000

                                                 No. of transactions                      E-commerce sales                      200                                                6,000   In PhP’000  CTV
                                                                                                                                                                                   4,000
                                                                              Breakdown
        E-commerce                                                            per channel    Channel     Sales (PhP)       In PhP’000  ATOM, GF & PUshkart  100                    2,000
                                                                                              CTV
            Journey                              S1, S3, & S6                                Pushkart       27.3M                 0                                                0
                                                                                                            1.5M
                                                 Top stores for the month                     ATOM          1.0M                     Jul-04  Jul-11  Jul-18  Jul-25  Aug-01  Aug-08  Aug-15  Aug-22  Aug-29  Sep-05
                                                                                           Google form      0.3M
                                                                                                                                             ATOM       GF      Pushkart     CTV
                                      E-commerce sales per channel as of Sept. 5
        E-commerce                                                                                                       Weekly sales for the last two months
        Performance                                          3%   2%                          E-commerce share                10.00  9.35
                                                                                                  to business
            To-date                                                1%                             2.15%                        8.00        7.45  7.16  7.19  7.33  7.42  6.48  6.18  6.44  6.27

                                                   PhP233                                                                   millions  6.00
                                                    million           Call, Text, Viber (CTV)                                  4.00

                                                                      Google forms (GF)                                     In PhP
        Competitive                                                   Pushkart                                                 2.00
             Matrix                      94%                          ATOM                                                     0.00
                                                                                                                                    Jul-04 Jul-11 Jul-18 Jul-25 Aug-01 Aug-08 Aug-15 Aug-22 Aug-29 Sep-05
                                       • CTV remained the top contributor on the total e-commerce sales of
                                          MRSGI with an average of PhP5M to PhP8M weekly sales for the past              E-commerce sales of Top 10 stores as Sept. 5
                                          two months, given that it is the most widely used e-commerce channel                 60.0  53.1
           Industry                       by the Company.                                                                      50.0
           Updates                     • Around 80.0% of the total e-commerce sales were from the Top 10                    millions   40.0  29.5
                                          stores as of 05 September 2020.                                                      30.0             24.3
                                       • Before August ended, ATOM reached its first million sales. Currently,              In PhP   20.0             17.0   12.7  12.5  12.3  11.1  10.2   7.0
                                          ATOM has three (3) participating stores, namely, S2, S3 and S6.                      10.0
                                                                                                                                -
                                       • Only two stores are still using Google forms, S1 and H5.
                                                                                                                                     S1    S6    S3    S2    H5    S5   H3    S9    S4    S7
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