Page 15 - BEA December 2019 - January 2020

Briefing
Bamburi Cement to reward

retailers and dealers

international holidays worth over
Kshs 600,000, preloaded fuel cards
worth Kshs 300,000, School fees,
generators, washing machines,
motorbikes, fridges, sofasets, 65’’
curved television sets, vehicle tyres
and shopping vouchers among others.
Speaking during a luncheon
to honor exceptional performance
during the recently concluded Phase
6 of the campaign, Bamburi Cement
Commercial Director Mr. Geoffrey
Ndugwa celebrated the company’s
loyal retailers and dealers, who have
Bamburi Cement Commercial Director Geoffrey Ndugwa (left) awards Harish over the years delivered excellent
Patel (center) and Natu Patel (right) of Binico Enterprises during the Zawadi performance and superb value across
challenge award ceremony the country.
“Zawadi challenge has seen our
…More than Ksh. amburi Cement's sales of cement across the country
25 million worth of revamped and grow significantly, thanks to the
expanded customer
prizes to be won reward campaign unwavering support and dedication
of our partners. Indeed, this program
Btargets to engage
including vehicles and over 1,500 retailers and dealers from has helped us grow our retail presence
across the country” said Ndugwa.
international holidays across the country. He added: “We launched this
Now in its 7th season, the Bamburi campaign over two years ago to
Cement ‘Zawadi challenge’ loyalty encourage our retailers and dealers,
promotion will see loyal retailers and who are the first contact with our
distributors from around the country customers, not only to sell more of our
win a plethora of awards including cement products, but also grow their
vehicles (truck worth Ksh5.3million), businesses.”
He also thanked the company’s
partners, Isuzu East Africa, Sika,
Zamara, Mabati Rolling Mills,
Equity Bank, Apex Steel and Tuskys
Supermarket for their support towards
the success of the program.
“As the leading cement
manufacturer in Kenya and the region,
LafargeHolcim, the parent company
of Bamburi Cement, will continue
to invest in growing our brand and
business, as well as deepening our
relationships with our stakeholders”
he concluded.
Winners will be presented with
Bamburi cement Managing Director Mr. Seddiq Hassani (Right) their awards at various ceremonies to
congratulates Mrs. Helen Kamata of Imara Enterprises, Thika who won a be held in different towns across the
motorbike or school fees worth Ksh.150,000 as part of Bamburi’s program country which include Nairobi, Nyeri,
to reward loyal retailers. Over KES 50 Million will be awarded. Kisumu, Mombasa, Nakuru among
others.

Building East Africa | December / January 2020 A
Promoting sustainable development 13