Page 57 - Marketing - Flipbook

Be SMART - Be Tech SMART Rellatiionship Marketing Modell
The Relationship Marketing Model is a strategy designed to cultivate customer loyalty, interaction, and long-term
The Relationship Marketing Model is a strategy designed to cultivate customer loyalty,
engagement. It is designed to develop strong connections with customers by providing them with information
interaction, and long-term engagement. It is designed to develop strong connections with
directly suited to their needs, interests, and by promoting open communication.
customers by providing them with information directly suited to their needs, interests, and by promoting open communication.
Cultivates customer loyalty
Long-term engagement
q Cultivates customer loyalty
Social networks reinforces the product / service
q Long-term engagement Long-term goals
q Social networks reinforces the product / service
q Long-term goals
q Customer interaction Customer interaction