Page 59 - Marketing - Flipbook

Be SMART - Be Tech SMART Theoretical Framework
The Relationship Marketing Model is composed of: Service Quality, IT, Social Activities, and Facilities which interact with TheSaRtiesflacttioionsahnipd RMeaprukteationngtMo doedveloisp cLomyapltyo.sed of:
q Service Quality
The conceptual model (theoretical model) is to accept the model but limit the study to information technology (IT) which
The theoretical framework used in this study revolves around the continuing usage of Relationship
The theoretical framework used in this study revolves around the continuing usage of Relationship Marketing (RM) as a
Marketing (RM) as a model to a loyalty and satisfaction of the student and stakeholders in higher
model to a loyalty and satisfaction of the student and stakeholders in higher education. The implicit main objective is a edbuscinaetsiosnun.itTfhoceusinmgpolnictihtemoadienlaosblojnegc-tievrempisrofaitabiulitsyi.ness unit focusing on the model as long-term profitability.
forms a relationship with satisfaction and reputation and its implications to a global marketing strategy to increase graduate student enrollment, graduate student retention and a global presence.
qIT
q Social Activities q Facilities