Page 17 - Al Shawaf E-catalogue 2017_Neat

Branding Techniques

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$

Debossing and embossing are two techniques used to
$

5

$
EMBOSSING an image is pressed into the material so that the image
DEBOSSING

"

$
Debossing
(Emb)

$1 $
that the image is pushed down into the material rather
than raised.

Gold Foiling

4$
$
FOILING
(FO) $
%
$
$
4$

iler Foiling

0

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$ %
%$
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EMBROIDERY
0 $

%&
.
12

3

#

$
$
HEAT TRANSFER paper and applying heat and glue to imprint the image onto the
PRINTING
(HT) %&

$%'()*+,$

Doming is a technique in which a clear resin is sprayed
DOMING
EPOXY

(DM)

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07